Paid ads that pay
back - 4.8× ROAS
on average.

Performance Max (PMax) is Google's AI-driven campaign type that serves ads across all Google channels - Search, Display, YouTube, Gmail, Maps, and Shopping - from a single campaign. It uses machine learning to find the best combinations of your assets (headlines, images, videos) and serve them where they're most likely to convert. PMax works best when you have strong conversion tracking, good creative assets, and a budget of ₹30,000+/month. We configure PMax with precise audience signals and asset groups to give Google's AI the best possible guidance - avoiding the "black box" problem many clients have with poorly managed PMax campaigns.

Choose Google Ads when people are actively searching for what you offer - high purchase intent, service businesses, eCommerce. Choose Meta Ads when you want to reach people before they know they need you - brand building, new product launches, impulse-purchase products, D2C eCommerce. The ideal strategy uses both: Google captures demand, Meta creates demand. Retargeting visitors from Google using Meta Ads is one of the highest-ROAS tactics we run - the visitor already showed intent, and Meta's visual ads bring them back to convert.

Meta Advantage+ is Meta's AI-powered campaign type - similar to Google's PMax. It automatically finds your best customers across Facebook, Instagram, WhatsApp, and Messenger using Meta's massive behavioural data. Advantage+ Shopping Campaigns (ASC) are particularly powerful for eCommerce - they've consistently outperformed manual campaigns by 20-30% in our tests. The key is providing Meta's AI with strong creative assets and high-quality pixel data. We configure Advantage+ with precise catalogue feeds, custom audiences as signals, and creative A/B tests that improve performance month over month.

Accurate conversion tracking is the foundation of good ad management - and it's where most agencies fall short. We set up: GA4 enhanced eCommerce for revenue tracking, Google Tag Manager for tag management, Google Ads conversion tracking with value tracking, Meta Pixel + Conversions API (CAPI) for iOS-safe server-side tracking, and call tracking for phone lead attribution. We verify every conversion event before spending a rupee on ads. This means every optimisation decision — from bid adjustments to audience exclusions - is based on real, verified data.

We charge a flat monthly management fee (not a percentage of ad spend), which aligns our incentives with yours - we're rewarded for performance, not for spending more of your money. Our fee varies by number of platforms, campaign complexity, and ad spend level. We provide a transparent proposal covering setup fee (one-time), monthly management fee, and recommended ad spend budget - all itemised with no hidden charges. Contact us for a custom quote based on your specific requirements.

Google Search Ads can drive enquiries within 24–72 hours of going live - it's the fastest way to generate leads for an established business. However, optimisation takes 2-4 weeks of data collection before Smart Bidding algorithms hit their stride. Meta Ads typically take 1-2 weeks to exit the "learning phase" and start delivering efficiently. The realistic expectation: meaningful results in weeks 2-3, strong performance by month 2, and compounding ROAS improvement by month 3 as we refine audiences, creatives, and bidding.

We work across most industries - eCommerce, travel & tourism, healthcare, education, legal services, real estate, hospitality, SaaS, and local service businesses. Each industry has different campaign structures, bidding strategies, and compliance requirements (healthcare and legal have specific Google and Meta ad policies). Some categories - gambling, certain financial products, political ads - require special platform certification that we evaluate case by case. If you're in a restricted category, contact us and we'll assess feasibility honestly before you commit.