Social Media vs SEO: How impactful for small businesses
May 18 2024
Thinking about Online Promotion in Jaipur for your business? Well there are a plethora of strategies which you can use like Google promotion services, paid promotion in Jaipur and others, but among them social media marketing and SEO services are becoming more famous. It is debatable which strategy is more beneficial for your business as it totally depends on your business type, target audience and other such factors. In this article we will talk about the benefits of both social media and SEO marketing, the difference between them and how your agency uses both of them as tools of digital marketing services in Jaipur.
What is social media marketing?
It is about building relationships and engaging with your audience on different platforms like Instagram, Facebook, Twitter, or LinkedIn, creating brand awareness. For marketers and companies this social media marketing in Jaipur is a very important selling tool.
What is search engine optimization?
It is a process of optimizing a website for search engines, i.e. making it easier for search engines to read your website. The better the SEO rankings, the better is your visibility, and therefore increasing traffic and sales for your business.
Difference between SEO and Social Media:
It is important to understand the difference between both, before deciding which strategy would be better for your business.
Cardinal purpose:
The purpose of SEO is to achieve higher rankings on a search engine and give your target audience basic information they need. Using the right keywords, along with formatting and creating a link are some basic considerations in building a strategy for SEO marketing. While on the other hand social media marketing is more about creating brand image and engaging with users, directing more traffic towards your website.
How the targeted audience is identified:
Knowing your target customers is always fruitful for both SEO and Social media marketing. The difference lies in how they target users. When it comes to SEO, companies providing web design development services in Jaipur, research and identify potential customers who will be interested in buying your products, based on the collected data. In social media on the other hand, Content writing agencies research on the platform themselves by analyzing who uses which platform more and you can also use these platforms to locate your target customers.
Type of Content:
In SEO: when you are writing content with SEO in mind, it should be based on well-researched data on your target audience. It should be keyword optimized, should rank highly on search engines and be able to answer basic questions.
In Social Media: while writing content for social media, the focus is more on emotions of the people like anxiety, anger, awe and others, as people on social media scroll for entertainment and hence emotional response trends on social media, alluring more audiences. Short content, emotional headlines and effective visuals are more likely to work well on social media.
Measuring results:
If you want to get higher SEO rankings your business needs to gain credibility and it comes from continuous efforts. The more traffic and clicks your website get; the better is the performance of your site. It is quite easy to measure performance on social media, as it can be measured based on the level of engagement and instant feedback are also possible.
Number of sites/platforms:
It is easier to navigate a user on search engines as you have fewer alternatives to focus on, hence saving your time and resources. On the other hand, you have a plethora of options when it comes to social media platforms, which can be a time consuming and costly affair for some but again it depends on what is the type of your business and which strategy will suit it the most.
Benefits of social media marketing:
Brand awareness: The first and foremost thing social media helps is to create brand awareness by increasing your visibility.
Increase inbound traffic: through social media you can reach out to people outside your loyal customer circle and hence increase the reach of your business.
Improve rank in SEO: when you post quality content such as blogs, infographics, etc., more people will share your content which eventually leads to higher SEO ranking in the long-term.
Customer satisfaction: posting regularly, responding personally to your customers’ queries and acknowledging feedback will ensure customer satisfaction and also create a positive brand image of your company.
Benefits of opting for SEO:
It boosts credibility:
The high ranking on search engines build trust among the users and hence improve the credibility of your business.
Cost effective as compared to others:
It does not cost much as compared to other marketing strategies if handled properly.
Pays off for hard written quality content:
Generating original, helpful and keyword optimized content for your users will always help in improving your rank.
Competitive advantage:
Identify your competitors, analyze their strengths and work on factors used by search engines for ranking to improve your rank.
Improve website usability:
For getting higher ranking in SEO it is imperative to improve the usability of your site. Use of quality content, fast loading of websites, easily navigable and structure of the site are some crucial things that a search engine looks into while giving ranks.
Which is better for your business: SEO vs Social Media?
Deciding which strategy will be the best for your business might be a bit challenging as both SEO and Social media have their pros and cons. There are various ways to use both SEO and Social media marketing together for the benefit of your business like you can use social media to locate your customer and target with your SEO, social media helps in reaching your potential customers faster while SEO will ensure the quality of content is good. Combining both strategies of digital marketing will ensure fast and steady growth of your business and also help in gaining users’ confidence keeping you ahead of your competitors.
